Serve and strive through strain and stress; Do our noblest, that’s success.
Toil and sweat to manage our resources (men, material and money) in an integrated, efficient, economic and sustained manner. Earn profit, keeping in view commitment to society and environmental.
Experience : ‘Work is life, life is work’.
Establish leadership in whatever we do at home and abroad.
Achieve continued growth through sustained innovation for total customer satisfaction and fair return to all other stakeholders. Meet this objective by producing quality products at optimum cost and marketing them at reasonable prices.